By Real Digital Media
For Nobel Biocare, the ongoing challenge was making patients aware of their innovative, yet cost comparative dental solutions. With over 160,000 practicing dentists in the US alone, Nobel Biocare wanted to partner with their dentists in bringing an innovative patient education/entertainment system to over 1,200 dental reception rooms by the end of 2009.
Nobel Biocare believed digital signage could be a vehicle to educate patients about their products and resident dentist service offerings as well as reduce perceived wait times. The critical component was crafting the right content that would deliver high impact, informational and entertaining messages that would educate and engage patients while personalizing the programming for each dentist.