In the news this week, an article provides six action steps can help retailers leverage digital influence to improve same-store sales, and Accenture’s Technology Vision 2014 for Consumer Packaged Goods identifies game-changing trends for CPG companies determined to drive more profitable growth. Also, a case study begs the question, can your grocery clients benefit from an EHR (electronic health records) system?
Six Action Steps For Leveraging Digital Influence
The Progressive Grocer provides six ways that your retail customers can tap the power of digital influence to increase same-store sales. Suggestions include learning how customers use mobile devices, deciding which digital influences ease customer experiences, deciding how much digital influence the business can afford, adopting a test-and-learn approach, preparing for online grocery shopping, and joining the customer conversation.
Accenture Technology Vision 2014 for Consumer Packaged Goods
Accenture’s 2014 Technology Vision for Consumer Goods identifies three game-changing trends for CPG (consumer packaged goods) companies determined to drive more profitable growth. They include: unleashing the power of data in the data supply chain; connecting the digital and physical across the value chain; and moving from workforce to crowdsource. The latest technologies push the boundaries of what’s possible, creating opportunity for CPG companies to become truly digital enterprises ready to give consumers highly personalized, real-time experiences, and to massively accelerate every decision-making process underpinning the business.
Can Your Grocery Clients Benefit From Electronic Health Records Systems?
According to the Pittsburgh Business Times, Hy-Vee dietitians will use a new enterprise-level electronic health record system called Connect and Coach to track one-on-one nutrition counseling sessions with customers. The system enables registered dietitians in supermarkets to help customers develop healthful eating practices for general health and wellness, and to manage diabetes, heart disease or other chronic conditions. The system also has the capability to generate invoices for services rendered that can be configured for electronic billing to insurance companies.
C-Store Chain Deploys Preferred Vendor Program
CSP Net.com provides a case study of the value a “Preferred Vendor Program” can provide to your c-store clients. Community Oil Co. is using CHS Inc. to help marketers transition to the Cenex brand for the opening for its first convenience store in Rock Valley, IA. Leveraging the Preferred Vendor Program allows the Cenex network of retailers to take advantage of value and cost efficiencies provided from a prequalified, select group of preferred vendors. The program provides a variety of goods and services that benefit the entire Cenex c-store network; includes trusted vendors of high-quality goods and services; and helps retailers meet their business goals, while also providing value to the vendors who participate.
Grocery And C-Store IT Talking Points
Live-PR reported that by acting as a central data repository, Galleria Foundation Services will enable Woolworths to maintain promotional merchandising hierarchy and fixture data from a central location. This will future proof expansion plans by facilitating intelligence integration across additional applications. An imperative part of the implementation, Promotional Display Optimization will enable national and regional level promotional programs to be seamlessly adapted to individual store conditions and consumer demand patterns. As a result of deployment, the company will see better quality execution and compliance, reduced planning and labor costs and most importantly will ensure the feature products consumers want are in the right place, at the right time and in the right quantity .
For more news and insights, visit BSMinfo’s Grocery and Convenience Store Tech Center.