Guest Column | November 12, 2014

How To Use Video To Promote And Enhance Your Business

By Clint Hofer, Owner, Slingfly Media

Formal Meetings Going Away For Video Conferences

Everyone loves watching movies, and video is one of the top marketing tools in today’s business arena. But how do you make the transition from simply entertaining your viewers to growing and enhancing your business?

The following information includes ways your organization can utilize video in order to attract, expand, and even save your business time and money. The attention span of most people has been slashed down to nothing — here are several ways you can put video to work for you:

  • An Automatic Elevator Pitch

You should be able to explain your services in a short conversation, in fact, using the old “elevator pitch” scenario is the perfect example of the content your video should focus on. Use that direct information and create an intro video. Whether it’s an animated cartoon or another style, the voiceover and images should explain the benefits of your team. This video can be added to key areas of your corporate website, giving any visitor a clear explanation of your company’s services. Have you ever been to a website and could not make out what the company even does? A video can answer all of those questions in fewer than two minutes.

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