By Alysia Vetter, Director of Communications, The ASCII Group
For 30 years, The ASCII Group has celebrated the solutions provider and heralded the benefits of working within a community. Made up of a supporting network of more than 2,000 MSPs and VARs worldwide, ASCII provides a portfolio of IT business-building services ranging from turnkey marketing campaigns to a highly utilized peer-to-peer business referral and lead network.
The ASCII IT SMB Success Summits are a great way for solutions providers to learn best practices and strategies that will help them better position themselves in the marketplace. With regional events planned throughout 2014, Austin is the second stop on the eight-city tour (with its first destination Newport Beach selling out in record time). Following on the heels of the large music festival SXSW in Austin, the Success Summit on March 19-20, will provide ample networking opportunities as well as progressive and innovative education sessions.
The ASCII Group believes in the power of community and showcases how you can do more for your business by leveraging an association than you can do by working alone. Most solutions providers cannot afford dedicated resources for marketing, product research, strategic alliances, public relations, customer retention, vendor research, and discovery. These roles and responsibilities often fall directly on the principal of the company or are divided across the entire staff, resulting in less focus and less production.
The objective of The ASCII Group is to help solutions providers refocus their efforts back on revenue generating activities, while the ASCII team provides assistance with key business services. ASCII provides savings through special pricing levels with several major distributors, as well as cost cutting measures on business insurance, credit card processing, leasing, and other daily business expenses. In addition, solutions providers gain additional benefits from the group at large in terms of product research, best practices and sub-contracting opportunities — all through a national IT knowledge exchange with over 225,000 postings by fellow IT community members.
ASCII understands that many solutions providers are “one man shops” and that it is difficult to leave the office to attend an event; but to fully appreciate the benefits of a peer group, it requires being amongst your peers ... even for a few hours. To get the maximum benefit out of the Summit, active participation is encouraged; the goal is to fortify your business by creating partnerships with industry peers.
The atmosphere at the Success Summits is centered on driving business forward, discovering untapped revenue opportunities, and understanding new ways to market and sell services. Solutions providers can take advantage of the headshots taken (free of charge) by a professional photographer or mingle at the Solution Pavilion to see the latest offerings from over 40 SMB vendors (for a complete list visit www.asciievents.com/sponsors). For 2014, The ASCII Group is showcasing a variety of new sessions including a leading research firm discussing purchasing trends based on 45,000 SMB customers, as well as a Forbes contributor and author who will show techniques on guiding customer decision (in your favor) — based on how the brain reacts to selling. It truly is fresh content not being delivered elsewhere.
The ASCII IT SMB Success Summits are designed for qualified industry IT professionals and this complimentary event is targeted towards those looking to enhance their current business model.
To register for Austin or any of the other cities on the Summit tour, please visit www.asciievents.com.