Guest Column | April 4, 2016

5 Marketing Tactics That Drive MSP Success

MSP Success

By Richard Delahaye, Senior Director of Marketing, Intronis MSP Solutions by Barracuda

Marketing is a critical part of effectively growing any business. How and what you communicate about your business to customers and prospects can make the difference between success and failure. Yet, for many MSPs and IT service providers, marketing often falls to the bottom of the to-do list. For some, this is due to lack of experience or skill in marketing. Others simply don’t have the time or resources to focus on marketing their business.

Recently, we surveyed more than 150 IT service providers about their marketing habits to find out what they are doing to achieve their business goals. We found most marketing-savvy MSPs and IT service providers are using a combination of five different tactics to drive success...