Steve Cuntz, the President and CEO of BlueStar, talks with Jameson Publishing and Business Solutions magazine President Jim Roddy in this exclusive Executive-To-Executive interview. In this interview, Cuntz talks about new mobile applications, the biggest struggles VARs have with mobility, and how the most successful mobility resellers concentrate on vertical markets.
"The people that are knocking it out of the park right now tend to be very, very vertically focused," Cuntz says. "They tend to be specialists in areas such as healthcare or public safety. They are honed in just like a laser right now. ... So those people that have a vertical focus, have the proper what I would call 'application software,' and can demonstrate a return on investment are really doing outstandingly well right now."