By Gary T. Staub, Chief Sales and Marketing Officer, Sterling Payment Technologies
Sterling Payment Technologies has enjoyed a long history of working with POS resellers and has found that many of our partners are busy selling and servicing systems and may not have the time or resources to devote to marketing their business. That’s where we come in. We do the heavy lifting for our partners by offering professional marketing services to help grow their business along with flexible financial programs to make it easier for merchants to buy their POS equipment and services.
How do you help partners with their sales and marketing?
POS resellers who participate in The Sterling Partner Program have access to a wide range of services and support to help grow their merchant portfolios and increase their profits from ongoing residual income.
When resellers join our Partner Program, they’re introduced to a dedicated account team whose goal is to help increase that partner’s sales and profits. Working together, they develop a sales strategy that best suits the vision and needs of the partner’s business.