By Mark Greene
This year, the relationship between application program interface (API) publisher and consumer is going to shift, and central to this is the Citizen Integrator. Traditionally, API integration has been the domain of software developers and IT organizations — until now. Citizen Integrators will be the primary consumers of APIs, but they are not yet directly marketed to by publishers.
In 2016, with the rise of Citizen Integrators, we’ll see a strong transition toward self-service and pre-built integrations that provide application administrators and application users with the ability to connect SaaS apps together in order to share and synchronize data among the apps they use to run their departments.
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