By Stephen Bergeron, V.P. of Strategic Initiatives, APG Cash Drawer
Over the last 18 months, the industry has been abuzz with mobility. Mobility as a term has many meanings that can take the retailer in many different directions. Consumer mobile devices can be used to locate a retail store, compare product prices (showrooming), scan a QR Code, or be used to buy coffee. Consumer’s tablets are also used to surf the web and place on-line orders. There is also this whole mobile wallet discussion taking place. Mobility is revolutionizing how we shop. Mobility, through m-POS, can also speed up the checkout process and enhance our overall shopping experience.
Mobile POS or “m-POS,” the use of tablets or handhelds as a checkout device, does not guarantee these improvements. When used properly, mobile device technology can be used as a line buster and can allow a retailer to bring the point-of-sale transaction to the shopper at their point of purchase. With mobility, a retailer can increase shopper loyalty by providing a more convenient, more personalized, and more interactive transaction experience. Lastly, using a tablet or handheld device can reduce the cost of the point-of-sale solution.
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