By Jonathan DiOrio, Vice President of Business Development, Swipely
In a world where the state of the economy is less predictable than the weather, retailers must be both agile and creative to attract and retain customers. That’s a tall order for folks who are already handling payroll, inventory, merchandising, human resources, IT, and the ten thousand other roles inherent to managing a business — and that’s where you come in. VARs and integrators, as trusted resources and industry experts, are in a perfect position to show business owners a variety of ways to design more effective programs for customer attraction and retention.
Understanding customer behaviors and basing marketing programs on them is a way for retailers to quickly determine what to offer, to whom, and when. There are a few specific kinds of information that can help streamline this approach, and the good news is that this kind of data isn’t just for huge companies any longer:
Sign in to read more.