By Gennifer Biggs, Business Solutions magazine.
With so much chatter about selling product versus selling services in the IT channel, the story behind solutions provider Trebron Company Inc. is particularly interesting. After opening its doors in 1992, this IT company has been deep into product, but in a rather unique way. Trebron not only leases solutions to its customers, but also finances those leases internally. Effectively, Trebron has been offering hardwareas-a-service long before it became a trendy differentiator.