White Papers & Case Studies

  1. Plan Your Next Lunch And Learn
    8/7/2014

    Technology companies have something that not everybody has, technology know-how. We’ve got the scoop. We know our stuff. Why not use that knowledge to get people interested in your company. Start a Lunch and Learn! Lunch and Learns are a great opportunity to show the residential and business community that not only are you a technology company, but you can put your money where your mouth is. You can help others find their way through the scary technology forest full of man-eating operating systems, social media sorcery and Office goblins. Oh My!

  2. The Marketing Automation Playbook
    8/7/2014

    Every business has one thing in common: the desire to achieve more revenue and faster growth. Marketing automation is the technology that allows businesses to streamline, automate, and measure marketing tasks and workflows so that they can increase operational efficiency and grow their revenue faster.

  3. SIP Phones Explained
    7/28/2014

    What is a SIP Phone? Manufacturers, vendors and service providers describe the Session Initiation Protocol (SIP) as if it were the foremost technical solution for Voice over IP (VoIP). It does have numerous benefits; SIP brings enhanced VoIP and powers other technologies such as SIP phones and SIP trunks. Understanding SIP and the uses for business allows users to make the greatest gains.

  4. Selecting The Right SIP Phone For Your IP PBX
    7/28/2014

    There are many Session Initiation Protocol (SIP) phones on the market manufactured by IP PBX vendors and third parties. Selecting the best phone for your use is both a technical and a business decision. The selection process starts with the choice of SIP phones based on technical requirements. Once the SIP phones have been selected, possibly from more than one manufacturer, then the manufacturer’s geographic coverage, sales channels and financial strength will narrow down the potential choices.

  5. VAR Provides Backup Appliances To Healthcare Clients
    6/19/2014

    Not only do healthcare providers generate enormous amounts of data, but retrieving that data for patient care and complying with regulations to retain that data — as well as regulations for data protection — necessitates the correct backup and storage solution. Jeff Pearring, president of CHATR, a Brooklyn, NY-based reseller, says, “This puts a huge strain on a hospital’s ability to meet requirements. It would mean warehouses full of paper.”

  6. The Four T’s Of Marketing
    5/7/2014

    There are so many elements to modern day marketing. From direct mailers and blogs to newsletters and emails, the modern day marketeer has a lot of things to consider when developing a marketing strategy. While there’s no magic 8 ball with all of the answers to your marketing questions, there are ways to make the whole process easier.

  7. The Top 10 Myths About Sales
    5/7/2014

    No matter what point that you look back to in history, you can always find a notable deal, trade, or sale that shaped our world to what it is today. Even with its notoriety, sales is an industry that mystifies most of the general public. Is it about relationship building? Closing no matter what? Tricking someone into doing what you want?

  8. How To Make Sense Of Security Threats For Your SMB Customers
    4/30/2014

    Cyberwar, hacktivism, DDoS attacks. They’re are all over the news, but they only affect multinationals and governments - right?

  9. Uncrowding The Crowd: A New Model Designed To Create Better Working Relationships
    4/22/2014

    When organizations first began crowdsourcing to identify talent for specific projects, the concept seemed to offer limitless potential.

  10. Your #1 Source for Expanding Your Recurring-Revenue Practice
    3/14/2014

    Adding to your service offering and setting up monthly recurring revenue can be a major change for your business. But you don’t have to do it alone! Based on more than 30 years of experience, the new Ultimate Guide to As-A-Service is designed to help you navigate the path to your definition of success.