Featured RSPA Content

  1. Creating A Successful Event To Showcase Your Business
    2/24/2017

    Are you a small to mid-size company with a limited budget for events? Need to select the best option to introduce a new product or service to your customers? Need a demo that sales can show to prospects? Let’s face it, an event can make or break a customer’s experience and particularly your budget, so here are some handy planning tips and a variety of event options to kick start your next debut. By Toshiba Marketing

  2. Crafting The Right Social Media Strategy
    2/23/2017

    When you think of social media, what comes to mind? Teenagers taking selfies? Sounding boards for customer complaints? Forums for celebrities to share their latest endorsements? What about a platform for engagement, sales development, lead generation and distributing company products and information? If the latter was not part of your initial definition of social media, then keep reading. By Jennifer Clark, Content Strategist

  3. 7 Tips To Help Your Company's SEO And Online Marketing
    2/23/2017

    What many people don’t realize is that SEO is not a “set it and forget it” project.

  4. RSPA Inspire 2017 – Day 2 Recap
    1/31/2017

    Day 2 of RSPA’s Inspire continued the Roadside MBA educated that started the day before. Today, Scott Schaefer took the stage first and reinforced some of the lessons learned the previous day. One of my favorite nuggets from his session was concerned with increasing profitability. He said that every decision you make for your company should have some direct impact on profit (good or bad). If you decide to do something that doesn’t affect profit, you should question if you’re spending your time wisely.

  5. RSPA Inspire 2017 – Day 1 Recap
    1/30/2017

    Day 1 of RSPA’s Inspire kicked off today at the St. Kitts Marriott Resort. While some might think an event like Inspire is an excuse to sneak in a vacation on the business dime, they’d be very wrong. Sure, the venue is gorgeous, but it only serves as a backdrop for the networking, education, and relationship building that takes place. In short, for the VARs, vendors, distributors, and yes, the sole media representative (me), Inspire is priceless. You can’t get this level of the aforementioned networking, education, and relationship-building with any other event. Over the course of the week, all attendees will learn a lot, laugh a lot, build memories, share life and business lessons, and establish or strengthen lasting relationships, if not friendships. Again, nowhere else.

  6. RSPA President’s Note – October 2016
    10/26/2016

    Well, they say that everything is bigger and better in Texas. By Kelly Funk, President, RSPA

  7. Preparing To Deliver: RetailNOW 2016’s Exhibit Hall Delivers A Big Dose Of Disruption
    10/21/2016

    With Kelly Funk’s emphatic plea to the RetailNOW audience to deliver in order to dominate fresh on the mind, the 2016 RetailNOW show floor opened on Monday, August 1 with a flood of show goers pouring through the doors of Longhorn ABC. By Amber Murdock, RSPA

  8. RSPA Membership Meeting Highlights
    10/19/2016

    As a membership association, RSPA relies heavily on input from its members in order to meet the needs of the organization as a whole. By Gabby Coor and Amber Murdock

  9. RSPA Announces Whistler Hall Of Fame Inductee, Award Winner
    10/17/2016

    Howard O. Whistler was an NCR salesman and Sweda district manager turned independent dealer. By Amber Murdock

  10. Employees Newly Eligible for Overtime
    10/13/2016

    Overtime compensation has long been an issue for resellers. By Bob Goldberg, RSPA General Counsel