Premium Content

  1. Still Not Comfortable With Millennials? Wait Till You See Generation Z

    Employers are still coming to terms with how to accommodate the work habits of millennials. You remember Millennials, the generation that reached adulthood around 2000 and brought a fair amount of change. They prefer flexible hours, have a strong sense of work/life balance, and want to be rewarded for their work with clear career advancement opportunities.

  2. SMART Marketing Tactics For Small Biz

    Marketing can do a great job in helping you keep new business coming in and nurturing existing customer accounts. When you tie your marketing to growth in these accounts, future campaigns become smarter and your sales team is truly extended by your marketing efforts. By Brenda McCurry, Vice President, Merchandising

  3. RSPA President's Note - February 2017

    As our Executive Editor Amber was contemplating our 2017 content agenda, she kept coming back to the topics we most frequently hear our reseller members discuss, lament, ponder — how can they compete/differentiate themselves/have their message heard? It was then that we knew the topic we wanted to kick off the year with — marketing!

  4. Proof Of A Concept: Building Brand Awareness

    Marketing is truly the heart and soul of converting sales. With every marketing effort, you are working to sell a product or service and build a level of brand awareness for your company. By Brianna Moriarty, Marketing Communications Associate

  5. IoT Comes To Retail: An STS Technology Profile

    Today we are living in a data-driven retail world. A world where a network of physical objects, such as devices, vehicles, buildings, etc, can be embedded with technology that enables them to communicate, collect and exchange data. By Vanessa Foden with Kevin Kogler

  6. How To Measure The Success Of Your Marketing Campaign

    When you founded your reseller business, you built it knowing you could provide great solutions and services. If you are like most VARs, you probably didn’t do it because you’re an expert in marketing. By Jason Firment, Director of VARCOM and POS Vertical

  7. What’s Your Omnichannel Strategy?

    As consumers, we’re all aware of the changes that have taken place in the retail world when it comes to our everyday shopping experiences. We’ve experienced these changes firsthand. To compete with companies such as Amazon, merchants need to offer a better experience to customers. Employing an omni-channel commerce model plays a key role in this better experience.

  8. Creditcall Celebrates What Matters Most

    Over the past 20 years, Creditcall has played an important and prominent role in the evolution of the payments technology we use every day, not only in our home town of Bristol, but worldwide across 37 countries. The company has earned many awards for its innovation and technological prowess. We have expanded to have offices in the United States, Mexico, and, most recently, Australia.

  9. The Struggles Of An ISV In A Payments World

    Software developers with solutions that intersect with the world of payment processing know that business can be fun, exciting, and lucrative, but it comes at a cost of having to keep pace with complex ever-changing market conditions in the payments space.

  10. Follow These Steps To Generate Great Content That Keeps Readers Coming Back

    Have you ever been reading an article, whether in a magazine or online about a competitor’s business and thought, “Why didn’t I think to write that?” Unfortunately, great content doesn’t come easy, or naturally, to most. It’s more than just writing a blog for your website or pushing out a Tweet or LinkedIn post. By Jennifer Clark