Storage Executive Commentary

  1. The Transition From Entrepreneur To Leader (Part 2): Multiply Influence by Maximizing Engagement
    7/13/2015

    In a previous blog post entitled “The Transition from Entrepreneur to Leader,” I wrote that without a doubt the biggest challenges most small businesses face revolve around people in the key areas of leadership (the people at the top) and employees (the people who do the work).  In this installment I want to write about people and what we as leaders need to do to ensure we maximize engagement for the people on our teams.

  2. IT Solutions Providers: Shhh, Here’s The Secret Behind Every Great Social Media Strategy
    7/10/2015

    Somewhere along the line, someone in your organization probably said, “Hey, we need to get on social media!” So maybe someone set up a Facebook page, a Twitter account, and LinkedIn profile.

  3. 4 Marketing Best Practices For MSPs
    7/6/2015

    Marketing is one of the biggest challenges managed services providers (MSPs) face. Between managing customer relationships, keeping up with technology advances and handling finances, MSPs have little time left to promote the business. And, most don’t have the marketing talent on staff so they outsource it to an expert.

  4. 3 Things IT Solutions Providers Should Include In A Successful Email Marketing Campaign
    6/26/2015

    When it comes to building an effective email marketing campaign, it’s been my experience that it’s best to first ensure that you develop a plan and campaign that’s not only unique enough to grab the user, but will also effectively accomplish what you are trying to promote.

  5. Efficiency, Productivity, Lower Turnover Costs: The ROI Of Employee Reviews
    6/23/2015

    In my last post I spoke about the need to have quarterly “un-reviews” and why they can be an effective and useful tool in managing your employees. I also mentioned that annual reviews are an equally important part of any organization’s performance management strategy.  From increased employee satisfaction to an increased bottom line, properly executed reviews can absolutely be utilized to maximize your return on investment.

  6. 6 Tips For Surefire Email Marketing Campaigns For IT Solutions Providers
    6/23/2015

    First, why do an email campaign? It’s an important question because email campaigns are not as easy as picking up the phone to make cold calls and, done right, they take time to plan. Being in the IT industry, it’s important to create a personal relationship with your audience and position yourself as an authority regarding customers’ IT needs.

  7. 5 Ways To Cash In On Microsoft Windows Server 2003 End Of Service
    6/22/2015

    The end-of-service date for the popular Microsoft Windows Server 2003 operating system is July 14, 2015 — and it’s coming up quickly. It’s one of the biggest IT-related events in recent years and the race to migrate to a newer operating system presents some big opportunities for IT channel companies.

  8. Why The Security Industry Needs The Channel To Spark Changes
    6/22/2015

    No one is safe from a breach, and we all know it far too well. The high-profile breaches at major corporations such as Target and Sony put urgent pressure on companies to find solutions that get the security job done right. For a long time, the IT status quo was a reactionary approach to data protection and threat management — building taller walls and digging deeper moats to secure the data perimeter without fully analyzing the sensitivity of its contents.

  9. 5 Key Takeaways From The HTG 2015 Service Summit
    6/18/2015

    The content day at the HTG Q2 Peer Group meetings in Dallas included the Service Summit. The Service Summit included content directed at the service delivery side of our HTG member companies.

  10. 5 Ways IT Solutions Providers Can Attract And Retain Millennial Talent
    6/17/2015

    Millennials are transforming the workplace. Although often regarded as entitled and self-centered, this generation is actually more energetic, motivated, and goal-oriented than it gets credit for. It’s just that millennials like to do things differently.