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The Reseller's Approach To Writing A Marketing Plan
The Reseller's Approach To Writing A Marketing Plan

Making the decision to invest in marketing is a no-brainer for some, but for many small businesses, the choice between investing in business infrastructure or bonuses and running a marketing campaign can be difficult. By Greg Aiken, Partner Marketing Manager

  • Proof Of A Concept: Building Brand Awareness
    Proof Of A Concept: Building Brand Awareness

    Marketing is truly the heart and soul of converting sales. With every marketing effort, you are working to sell a product or service and build a level of brand awareness for your company. By Brianna Moriarty, Marketing Communications Associate

  • IoT Comes To Retail: An STS Technology Profile
    IoT Comes To Retail: An STS Technology Profile

    Today we are living in a data-driven retail world. A world where a network of physical objects, such as devices, vehicles, buildings, etc, can be embedded with technology that enables them to communicate, collect and exchange data. By Vanessa Foden with Kevin Kogler

  • How To Measure The Success Of Your Marketing Campaign
    How To Measure The Success Of Your Marketing Campaign

    When you founded your reseller business, you built it knowing you could provide great solutions and services. If you are like most VARs, you probably didn’t do it because you’re an expert in marketing. By Jason Firment, Director of VARCOM and POS Vertical

  • Follow These Steps To Generate Great Content That Keeps Readers Coming Back
    Follow These Steps To Generate Great Content That Keeps Readers Coming Back

    Have you ever been reading an article, whether in a magazine or online about a competitor’s business and thought, “Why didn’t I think to write that?” Unfortunately, great content doesn’t come easy, or naturally, to most. It’s more than just writing a blog for your website or pushing out a Tweet or LinkedIn post. By Jennifer Clark

  • Creating A Successful Event To Showcase Your Business
    Creating A Successful Event To Showcase Your Business

    Are you a small to mid-size company with a limited budget for events? Need to select the best option to introduce a new product or service to your customers? Need a demo that sales can show to prospects? Let’s face it, an event can make or break a customer’s experience and particularly your budget, so here are some handy planning tips and a variety of event options to kick start your next debut. By Toshiba Marketing

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RETAILNOW VIDEOS

RetailNOW Exhibitors Showcase New And Innovative Solutions On The Show Floor
RetailNOW Exhibitors Showcase New And Innovative Solutions On The Show Floor The show floor at RetailNOW 2016 at the Gaylord Texan Resort and Convention Center in Grapevine, TX featured 150+ exhibitors. Business Solutions filmed product demo videos with 26 channel vendors to bring the show floor to solutions providers who were unable to attend the event.  Continue Reading...