Daniel Scipione

Selling To The Millennial Customer

Many of us have owned our businesses for numerous years and come from the Boomer Generation. Boomers are frugal for the most part, and were raised with dial telephones, three-channel television, and in a single-income family.  We saved our leftovers, ate everything on our plates, and the stores were closed on Sundays. We grew up with a mindset of budgets, and when we got out of college it was the ‘70s. We listened to vinyl records, FM radio, and drove an American-made car.