Francesca Nicasio

3 Ways To Help Your Merchant IT Clients Win Over Customers Without Competing On Price

As a trusted advisor to your merchant clients, you may be asked how the solutions you sell can help them be more competitive. Between the numerous price check apps in the market and the fact that there are plenty of retailers selling the same products, it’s easy to see why many merchants get into price wars, flash sales, and outrageous discounts to entice shoppers. A webinar, How to Win More Customers without Competing on Price or Products, featuring Erin Harris, editor in chief of Innovative Retail Technologies, will provide insights on implementing technology to enhance the retail experience rather than resorting to price wars.

4 Retail Solutions VARs Should Recommend For The Holidays

With the holiday season just a few short months away, it’s high time for you to start assisting your retail customers to gear up for the upcoming rush. While experts are predicting consumer holiday spending to increase by around 3.5 percent in 2014, the retail world is more competitive than ever, so merchants have to stay on top of their game.