Lisa Fretwell

4 Ways Retailers Can Leverage Big Data And Edge Analytics For Success

Leading retailers are leveraging Big Data and edge analytics to improve customer experience and operational efficiency, while increasing sales. A tremendous volume of data can be generated every second in the retail industry, much of it from traditional sources such as transaction logs and inventory scans, as well as new sources of sensor data such as cameras in parking lots, sensors on shopping carts, beacons throughout the store, the retailer’s in-store Wi-Fi network, apps on consumers’ mobile phones and more.