Michael Rooney

Michael Rooney is Senior Vice President and General Manager at bpm’online, a vendor of process-driven CRM software for marketing, sales, and service automation.

  • Process-Driven CRM: Increasing Revenue With Smarter Workflows
    10/20/2015

    The CRM market has come alive of late with innovation and new feature sets that make it an exciting opportunity for channel partners in search of additional revenue streams. Gartner and Bessemer Venture Partner’s spring 2015 data shows double the growth for cloud based CRM. With a 27 percent growth rate in online CRM solutions for SMBs, according to Odin’s data, the channel is rapidly signing up alternatives that as Forrester says are often better suited to mid-tier entities than the big names. In addition, both Forrester Research and Nucleus Research have noted the fragmentation of the CRM market and the innovation emerging from players beyond the few big names. 

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