Mike Coffield

The Cloud Channel-Partnership Checklist: 7 Key Elements For Successful Partnering

Do you need to build a successful cloud channel partnership? Do you need to sell to mid- to large-size enterprise customers? Worry not — there are a few strategies that can help growing organizations succeed while building a successful channel partner program in the process. Implemented correctly, channel partnerships can offer a vertical focus, local contacts, and ultimately the business know-how that can take vendors years to acquire. Done right, a vendor can bring maximum return for both sales and financial success to the organization.