By Laurel Sanders, Optical Image Technology
One night this summer, I ordered a few things online for my daughter for horseback riding camp. It went like this: As I sat at my computer, ready to tackle a non-profit newsletter I had wanted to work on for days, my daughter reminded me she needed several things for camp the following week. (Sigh. Why does everything demand immediate attention?) Eager to work on the newsletter, I reluctantly switched gears and jumped online. The process was amazingly quick, easy, error-proof, and painless. It made me think about challenges we all face in business every day, and how we too often accept processes that are cumbersome and inefficient instead of working to make them better.