By Louis Hayner, chief sales officer, Alteva
Focusing too heavily on today rather than what the future brings can hinder an organization’s vision and future growth. When developing strategic initiatives, it is important to first understand and then construct a three year plan. Then, figure out what the five year plan would be. Consider what things need to be done as a company to help prepare. For example, what are the business drivers, and what challenges or obstacles are you looking to overcome? Then, take those challenges and determine what resources, both internal and external, you need in order to help with execution. Your strategy should be high level, but the tactics used to support it need to go deep and wide. Executing a plan without the proper resources in place to help you succeed is futile.