Chasing UC Innovations Is A Profitable Risk

By Gennifer Biggs, Business Solutions magazine

This unified communications (UC) solutions provider stays one step ahead of its competition by investing in the newest communications technology — a strategy paying off in solid revenue growth.

To stay competitive in the rapidly changing landscape of unified communications, solutions provider Technology Solutions Group (TSG) has adopted a business model geared to keeping it one step ahead of its competition. Where other IT providers might wait for a technology to prove itself in the market before building expertise around that product and pitching it to customers, TSG prefers to push the bleeding edge, exploring and experimenting with emerging technologies (i.e. the first 18 to 24 months after general availability) across the UC industry. Then, the company guides its customers toward the competitive advantages that those new solutions can deliver, building its trusted advisor status along the way.