By: Mason Swenson, Product Marketing Manager for Imation’s Nexsan solutions
There’s a challenge at the heart of every business: the more data you have, the more data you have that needs to be retained, managed, and secured — which in turn creates more demand for instant access, fast compliance, and the ability to unlock the business value of data with analytics.
The value proposition of cloud storage started as simply a way to optimize costs. Now, cloud infrastructures deliver access to compute power and storage capacity on an as-needed basis, support robust disaster recovery and business continuity strategies, and enable companies to integrate off-site backup into their data protection plans. As a result, cloud storage has morphed into a solution with the ability to offer organizational agility and flexibility in addition to cost optimization.
Managed service providers (MSPs) and value-added resellers (VARs) have a unique opportunity to serve as trusted advisors for their customers, both on cloud storage options or to offer their own cloud environments for their clients. This is particularly true for enterprises looking to establish IT infrastructures that can meet today’s needs, and quickly scale for growth.
For VARs and MSPs advising clients on cloud opportunities, here are some considerations to encourage clients to keep in mind:
Another opportunity for the channel comes by adding a cloud storage offering to product and service portfolios. By offering cloud storage as a service and not a one-time hardware sale, channel organizations can shift their own business strategy to become MSPs, which enables recurring revenue streams.
MSPs have a number of options on technologies to put in place to facilitate cloud storage service offerings:
In order for companies to fully achieve the benefits of cloud storage — agility, flexibility and cost optimization — the MSPs’ cloud must be built on a tested, enterprise-class technology.
MSPs and VARs can serve as trusted advisors to their SME customers — helping them balance access to data, data security, and overall IT and storage costs. This presents a significant opportunity for the channel, either to advise on strategies or to deliver a custom cloud service offering themselves.
Mason Swenson is a product marketing manager for Imation's Nexsan solutions. Mason has more than 14 years of successful product management and finance experience at industry-leading technology companies.