VARs today are being tasked with expanding their services menu in order to keep up with the industry-wide evolution from a model that’s product-focused to one that is more centered on technology services. Even though layering a robust offering of services and solutions on top of core products has quickly become the name of the game, many VARs still focus too heavily on cellular connectivity solutions when building out their mobility practice, which can cause them to miss the bigger picture. Here are a few commonly overlooked considerations for VARs looking to increase recurring revenue opportunities in mobility in a way that’s profitable, efficient, and secure, while providing a more holistic, end-to-end solution for their customers.
Consideration #1: Offer Wireline Access And Cable Connections
With end-users increasingly looking to VARs to serve as their single authority on mobility, don’t overlook the opportunity to provide an “inside the four walls” access connection. If you are already offering network and cloud solutions, this is a good starting point in building out recurring revenue streams. Cable companies and traditional wireline companies are also aggressively adding community and public WAN networks, which is changing the landscape of access connectivity outside the four walls. Wireless access and cable connections provide tremendous value in terms of bandwidth and cost for a connectivity solution.
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