Ask The Consultant: How Accountable Executives Turn Learning At Industry Events Into Action

By Scott Scrogin, President, HTG Peer Groups

Why do you attend industry conferences? How do you turn the knowledge, contacts and experience into actionable value? Who is accountable for making sure this happens? These are the types of questions I hear business owners and executives ask themselves before, during, and after the events and meetings.

Last month my colleague Hardin Byars answered an Ask Coach question on getting the most from a conference. My focus is on steps owners and executives can take to convert knowing into doing. The steps are based on years of attending conferences and observing quarterly meetings involving hundreds of HTG Peer Group members.

Step 1: Know and meet your goals

When we start with the end in mind, we focus energy, save time, and increase success. As an executive, you balance demands for your time with setting priorities. Should you meet with peers or vendor representatives? Attend a breakout or workshop? Eat lunch with a new contact or go to dinner with your team? Assuming you set goals for the conference you may/should/will maintain your focus and achieve them. Know you can get content more easily than relationships. Accountability starts here.

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