Dealers Can Profit By Accelerating Change To The POS In 2014
By John Badovinac, Senior Manager, Acquirer Relations, Discover Network
Expectations of the POS have changed
Heads up POS providers — apps have gotten better! Take a second to look at your phone and consider your favorite apps. Whether they help you connect, consolidate news feeds, find deals or speed up your checkout at the coffee shop — these apps have definitely gotten better. They meet specific consumer needs while fitting into our daily routine more seamlessly. In the process, these apps have raised consumer expectations for what user experiences should be. It’s key to remember that these app users are also the consumers that shop at our merchant locations and the business owners that evaluate and select POS (point of sale) systems. Increasingly, both consumers and business owners will demand a more app-like experience from their in-store POS interaction. These increased expectations of the POS will provide opportunities for Dealers to profit from transitioning the POS to a more app-like experience.