Do You Need A Mobile Data Collection Makeover?
By Jay McCall
Adapting its mobile communication platform to changes in the transportation industry is key to this VAR’s continued double-digit growth.
To appreciate what VAR and ISV Refrigerated Transport Electronics (RTE) does and where it fits in the IT channel, you need to first understand how the perishable foods and medicines you buy arrive on the shelves of your local grocery stores and pharmacies. In some instances, this process begins at a manufacturing plant in another country and may include several modes of transportation — including refrigerated trucks, cargo ships (called vessels), and trains. RTE provides data acquisition hardware and software that helps the producers, transporters, and buyers of these perishable products monitor and control the refrigerated containers (called reefers) to ensure products don’t spoil during their journey from the manufacturing plant to your home.
Factors such as increasing awareness about food safety, consumer spending on high-value perishable goods, and replacement of refrigerated vehicles are driving growth in the refrigerated transportation market. In fact, according to research from Global Industry Analysts (GIA), the refrigerated transportation market is projected to surpass $6.5 billion by 2015, and North America represents the largest market for refrigerated transportation.