Eaton Unveils 'Things Have Changed' Marketing Campaign At VMworld Highlighting IT Expertise And Reseller Opportunities
Campaign kicks off with "Space Lift" workspace makeover sweepstakes
Diversified industrial manufacturer Eaton Corporation recently unveiled its "Things Have Changed" marketing campaign, an initiative that underscores the company's expertise in information technology (IT) and data center solutions while positioning Eaton as a company that ‘gets IT.' The new campaign, launched at VMworld in Las Vegas, includes advertising, a social media strategy, direct marketing effort and a revamped website. It allows Eaton to directly engage with IT professionals and drive new lead generation opportunities for key Eaton PowerAdvantage resellers.
"Eaton understands the intense demands of the IT community and we want to introduce more customers to our comprehensive offering of power management products and services," said Hervé Tardy, vice president and general manager, Eaton Distributed Power Quality Business Unit. "This campaign is designed to console the pain points of long hours at the office while highlighting the intelligence and wit of typical IT professionals who work tirelessly behind the scenes to keep businesses operating in a world of constant IT evolution."
Leading the campaign is a call for entries for the "Space Lift" sweepstakes in which one company has a chance to win a customized package of Eaton power management products valued up to $10,000 and a workspace makeover consisting of an additional $10,000 in prizes, such as high-definition headphones, touch screen monitor and ergonomic desk chair. All IT professionals and PowerAdvantage partners are invited to enter their employers and customers, respectively, in the sweepstakes through December 1 at www.SwitchOn.Eaton.com. If a PowerAdvantage partner nominates a customer who wins the grand prize, the partner will also win a server start-up kit including Eaton solutions valued at up to $10,000 and a Falcon gaming computer system valued at up to $5,000.
VMworld attendees will catch a first look at the new creative aspects of the Things Have Changed campaign – the loyal desk toys of the IT manager. Whether it is a finger puppet monster or mini Triceratops, the campaign will introduce a new perspective on the modern day realities of IT power management through the voices of these figurines. At VMworld booth 1246, Eaton will also feature various demonstrations to showcase its power quality products designed to make IT and data center professionals more efficient, such as the latest Eaton 5PX uninterruptible power supply (UPS), 9390IT UPS and Intelligent Power Software Suite, which is compatible with VMware's vSphere 5 application for virtualized environments.
Eaton's electrical business is a global leader in power distribution, power quality, control and automation, power monitoring, and energy management products and services. Eaton is positioned, through its Cutler-Hammer, Moeller, Powerware, Holec, MEM, and Santak global electrical product series, to answer today's most critical electrical power management challenges.
About Eaton Corporation
Eaton Corporation is a diversified power management company with 2010 sales of $13.7B. Celebrating its 100th anniversary in 2011, Eaton is a global technology leader in electrical components and systems for power quality, distribution and control; hydraulics components, systems and services for industrial and mobile equipment; aerospace fuel, hydraulics and pneumatic systems for commercial and military use; and truck and automotive drivetrain and powertrain systems for performance, fuel economy and safety. Eaton has approximately 73,000 employees and sells products to customers in more than 150 countries. For more information, visit www.eaton.com.
SOURCE: Eaton Corporation