Originally seen on Ingram CloudTalk
As a managed services provider, you have a lot of choices when it comes to selecting your IT vendor partners — especially in the cloud backup space. The reality is, however, the solution you select won’t often be what ultimately sets you apart from your competitors. More often than not, what separates one IT solution provider from another is the customer’s perception of one provider over another.
If you think about it, it’s not a whole lot different from the way most of us shop for food or general merchandise. Out of all the big box retailers, for example, you probably shop at one more than the others. What is it about that one that you like better? It’s probably not cheaper prices that brings you back to that retailer’s store; rather, it’s more likely something less concrete such as a nicer atmosphere and/or a more helpful/knowledgeable staff.
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