4 EMV Facts That POS VARs Overlook

EMV has seen huge success in Europe and is quickly making its way to the U.S., presenting huge opportunities for VARs. EMV cards utilize an embedded chip to encrypt data for each and every transaction. The chip is activated electronically and can alternate between verification methods, whether prompting the user for a pin (chip and pin) or a signature to complete the transaction. Although MSR has been a huge component of the POS landscape in past years, there are several key reasons why EMV needs to be on every POS VAR’s radar moving forward.