Magazine Article | May 16, 2016

EMV In 2016: The (Almost) New Normal

After much ado, last October, the payments industry adapted an EMV liability shift in the United States. That event didn’t herald a law or a mandate. Rather, it was a change in who the parties within the payment chain consider “responsible” if a data breach occurs — namely, whichever party did not implement the highest degree of fraud-prevention security when it was available.

A half year has passed since the EMV liability shift. Some would argue that much of the ado was about nothing. Others maintain that EMV adoption has represented a significant disruption. The truth likely resides somewhere in the middle. Whatever the answer, EMV is on the scene, cardholders are growing accustomed to it and the card-present merchant environment is a safer place.