Guest Column | February 13, 2014

Five Reasons Why RFID Is Ready For Prime Time

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RFID Tag Prime Time Use

By Chris Schaefer, Senior Director, Global Market Development, Motorola Solutions

It’s been more than 10 years since the term “RFID” burst into the public lexicon, and in those early days, the word “hype” was truly an understatement. Every technology company or services provider suddenly realized they were an RFID company, providing an integral piece of the RFID value proposition. “RFID experts” crawled out of the woodwork — presenting at every conference on how RFID would change the world. And media companies embraced the RFID buzz, nearly counting down the days to the death of the bar code.

A decade provides a nice perspective — a cushion of time that we can use to look back at where we’ve come from and where we are today. First and foremost, the hype around RFID dissipated after a few years, and the world realized that — like any emerging technology — lots of time, hard work, and real-world vetting of theoretical value propositions would need to take place. In the end, the eyes of the world moved on to other things.

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