Five Ways Of Transforming The Connected Customer Experience

Put Zebra’s One Store, One Experience Omnichannel Solution to Work for You

The retail shopper is changing rapidly. To keep up, so must the retail industry. The Internet, online shopping, mobile communications, smartphones, tablets and more are combining to turn traditional customers into something else entirely: connected customers. Today’s customers can now do their shopping online and on their mobile devices as well as in brick-and-mortar stores. For retailers, the implications are huge.

Shoppers are now able to instantly compare prices, search out better deals, find peer product and store reviews on social media, check product availabilities in real time, seek out the fastest delivery options and much more. In this complex new environment, there are two vital questions. First, as a retailer, how do you create distinctive differentiation that will enable you to stand out from the crowd? Second, how can you strengthen customer relationships, build loyalty, increase sales and maximize profitability?