Free POS: Panacea Or Problem?

By The Business Solutions Network

Some of you may recall RSPA RetailNOW a few years ago (2009) when United Bank Card (UBC), now Harbortouch, made its grand appearance at the show. Jared Isaacman, the company's CEO, received boos from some of the dealers in the crowd as he tried to make an announcement that included the concept of free POS (point of sale) hardware and software.

Fast forward to today and Harbortouch still receives some boos from the dealer channel — and other manufacturers. But they also have gained some cheerleaders. In fact, we speak to more and more readers who are partnering with Harbortouch and having success. See the April issue of Business Solutions magazine to read how one VAR, POS of Michigan is working successfully with Harbortouch.

With so much emotion on both sides of the free POS debate, you might be wondering how your company could be affected by this sales model. Is free POS a threat to your business? Or an opportunity?