Gerber To VARs: "Create A New Version Of Your Company"

Renowned small business author Michael E. Gerber opened his Feb. 18 Business Solutions webinar telling solutions providers in no uncertain terms, “You can’t fix your broken business. Stop trying to!”

“Because even if you do,” Gerber goes on to say, “it will only need to be fixed over and over again.

“Instead of spending all your time and effort trying to fix what’s not working in ‘OldCo’ (your current business), what’s needed, instead,” Gerber says, “is a new perspective — a perspective that focuses on starting your company from scratch. To create ‘NewCo’. To create a company to do what you’re setting out to do in the most innovative and righteous way!”

Gerber, author of the bestseller, The E-Myth Revisited, Why Most Small Businesses Don’t Work and What to Do About It, and 23 other books on the subject of small business and entrepreneurship, said that VARs, MSPs, and ISVs will always be “frustrated” and “upside down” if they don’t begin to go to work on their business rather than just in their business.

“All you guys know software,” Gerber says. “You know you can’t just fix one piece of the software; you need to address the whole of it if it’s going to work. In short, you create a new version of the software, rather than patching pieces together.”

Gerber also extended a special offer to Business Solutions subscribers for a product called “The Course: Beyond The E-Myth: The Evolution of an Enterprise: From a Company of One to a Company of One Thousand.” For $295, you can learn what Gerber calls “the secret sauce for creating a Great Growing Company.” For more information or to purchase The Course, just click here.

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