Guest Column | April 15, 2013

Helping SMBs Institute Smart, Secure, Scalable Storage

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Jason Baker

The need for storage solutions and services never ceases, VARs can capitalize now and in the future.

By Jason Baker, Director of Marketing, Toshiba America Electronic Components, Storage Products Business Unit

Data volume is growing exponentially year over year in the small and midsize business (SMB) space. Emails never stop coming in or going out, shared files continue to grow, and documents must be retained for legal compliance. As SMBs continue to become increasingly aware of their storage needs and wants, and as the amount of data they need to store continues to grow, value-added resellers (VARs) can take advantage of the resulting business opportunities.

SMB storage solutions continue to advance, and features such as virtualization and deduplication are becoming more affordable for SMBs to implement. However, most SMBs do not have the personnel or budget to employ storage-specific IT managers and a lack of resources can have serious consequences. According to a study by the University of Texas, 94 percent of companies that experience a catastrophic data loss never recover.

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