How Do You Measure The Success Of Your Payment Partnership?
By Bill Lodes, TSYS Director of Developer Partnerships
The question is not asked enough by the Value-Added Reseller (VAR) community. Many partnerships that VARs have in the payments industry simply don’t fulfill their original expectations – especially in terms of growth.
Far too often, VARs find themselves looking back, wondering what happened to the partnership and what could have been. And to make matters worse, this often happens at a point where their users have become jaded by the disappointing experience and persistent business solicitations by their VAR’s competitors.
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