By Doug August, Senior Product Manager of Industry Solutions, OKI Data Americas
In any business, it’s important to establish a recurring revenue stream. In the office equipment industry, a recurring revenue stream can come from not only selling the hardware (printers or copiers), but also selling the software solutions that are most appropriate for a customer’s business needs. For example, selling multifunction devices bundled with a compatible and/or complementary software solution can boost not only the initial sale but will also help to establish a recurring revenue stream with these three key segments: installation, peripherals, and maintenance.
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