This article by James Foxall, President of Tigerpaw Software, discusses effective ways to make a sales presentation without making it seems like a sales pitch. One method he notes is to provide value to an audience in the form of education during a sales presentation and to make this your number one priority, even over closing the deal.
By becoming a teacher and trying to provide knowledge to your audience you become a thought leader or an educator in their mind instead of some guy trying to sell them things, and that makes people pay attention to what you’re saying. Foxall notes, “When you see heads vigorously bobbing up and down and people quickly reaching for their notepads, your presentation is resonating with the group and you are doing something right. When you get off the stage and people earnestly thank you for your presentation, you nailed it!”
This article also provides four great ideas to help you get started on a killer sales presentation without making it sound like a sales pitch. Foxall’s first point is, “Start by identifying the value your product or service provides. If you’ve ever taken Sales 101, you know it’s all about the value, not the feature list.”
Download this article to read more tips that can help make your sales presentations more than just a sales pitch.