Newsletter | January 24, 2023

01.24.23 -- How To Market Yourself As A Point Of Sale Dealer | 5 Marketing Tips
 
Channel Insights
ASCII Insight: IT Pros Share Their Thoughts On Conferences And Events
Submitted by The ASCII Group

In our ongoing quest to provide you with the best business advice possible, we’ve partnered with The ASCII Group and their members, who are going to share their thoughts on timely topics or best business practices. In this article, an ASCII member answered our questions about attending conferences and events, either in person or virtual.
ISVs Share Lead Gen Best Practices – And Headaches
Submitted by RSPA

The RSPA Niche & Startup ISV Community helps software developer executives meet and network with fellow RSPA ISV members in a vendor-neutral setting. Founded in 2019, the group has grown to nearly 80 members. More software developer organizations continue to engage with the RSPA in person and online. Inspire 2022 attracted a record number of ISV attendees, continuing the momentum created at RetailNOW 2021, where 230+ ISV executives participated. And the RSPA Niche & Startup ISV Community continues to attract high-initiative ISV executives to its bi-monthly conference calls.
Policy And Cash | Existing Global Legislation And Recommendations
Melissa Boyles, apg

Robbing a bank in Sweden isn’t what it used to be. Just ask the man who attempted to rob a cashless bank. Sweden is the first country to move toward a cashless system. Only about 1% of the country’s GDP moves in cash and the government is working on developing a digital currency.
Drones/UAS Glossary: Terms & Definitions For Beginners
Submitted by CompTIA

Learn the basic terminology for the drone/UAS technology. From accelerometers to yaw (and everything in between), CompTIA’s Drone Advisory Council compiled a comprehensive list of words and phrases that beginners should know if they’re looking to start a drone business initiative.
How To Market Yourself As A Point Of Sale Dealer | 5 Marketing Tips
 
Submitted by Total Touch Point of Sale

Marketing is about making connections and building relationships with people who are excited about your brand or product. It goes beyond what we think of when we hear the word “marketing." It’s more than commercials, brochures, radio spots, videos, professionally photographed ads, and things of that nature. Effective marketing is truly about building a brand and reputation that your customers believe in and want to share with other people.
Leadership Lessons
Today’s Hybrid Approach To Software Monetization And Deployment
 
By Michael Goff, Revenera

Software suppliers are continuing their work to improve how customers engage with their products. The goals: to solidify customer satisfaction and retention, while helping strengthen revenue recognition for the supplier. Achieving these requires an effective strategy that considers both software monetization (how the customer pays for the software) and software deployment (how the software is delivered to customers), with clear and actionable insights about both.