How To Successfully Market An MSP
By Tom Horan, Cloud Business Builder
Customers chose their MSP very carefully since they will be turning over management of their mission-critical applications and data. What’s the best marketing approach to win their business?
Prudent Buyers and Outdated Marketing Methods: a Dangerous Mix
You’ve probably noticed that marketing is changing on a fundamental level. In short, buyers have lost patience with hard-sell tactics and impersonal, direct marketing methods. Cold calls, promotional letters, impersonal email, and fliers no longer work. Need proof?
- 200 million Americans have registered on the FTC Do Not Call list.
- 44 percent of direct mail is never opened.
- 83 percent of television viewers skip the commercials.
Buyer expectations might have changed, but the need to find and cultivate qualified leads has not.
So, what B2B marketing approach is working?
Please log in or register below to read the full article.
Get unlimited access to:
Enter your credentials below to log in. Not yet a member of VAR Insights? Subscribe today.