How To Successfully Market An MSP

By Tom Horan, Cloud Business Builder

Customers chose their MSP very carefully since they will be turning over management of their mission-critical applications and data. What’s the best marketing approach to win their business?

Prudent Buyers and Outdated Marketing Methods: a Dangerous Mix    

You’ve probably noticed that marketing is changing on a fundamental level. In short, buyers have lost patience with hard-sell tactics and impersonal, direct marketing methods. Cold calls, promotional letters, impersonal email, and fliers no longer work. Need proof?

• 200 million Americans have registered on the FTC Do Not Call list.
• 44 percent of direct mail is never opened.
• 83 percent of television viewers skip the commercials.

Buyer expectations might have changed, but the need to find and cultivate qualified leads has not.

So, what B2B marketing approach is working?

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