How Video Conferencing Improves Businesses

By Pradeep Gowtham, Sr. Product Support Engineer, Vembu Technologies

One of the biggest challenges businesses face today is when workforces, suppliers, and customers are often dispersed over great distances. One must balance the advantages of personal interaction and collaboration while keeping costs under control. The use of online videos is rapidly being adopted for both B2B and customer service use. Video technology has introduced a way for companies to provide better online customer service, improve online sales, and even improve customer loyalty. Video conferencing plays a vital role in accomplishing expediency in today’s fast moving markets by enabling multiple people to meet face to face in their own environments.

While live video conferencing and video chat play a major role in developing customer loyalty, sales and service, prerecorded videos on common questions in a tech support scenario can also improve a business model. Prerecorded videos help to reduce support costs by avoiding calls and queries that can be resolved by a simple video. These avoided support requests empower end users to gain instant access to information that might solve their problems. For major retailers who sell products online, live video chats or prerecorded product highlight videos can help improve online sales, reduce cart abandonment, and develop better customer loyalty.

Video conferencing, sometimes referred to as video collaboration, will save time and money, help to increase productivity, and reduce environmental impact.

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