ISVs Have New Events Just For Them

By The Business Solutions Network

Little-known fact: More than one in four Business Solutions readers have indicated during the subscription process that they have a software development component to their business. If you’re one of those readers, you know that having your own software can be a great way to differentiate your offering from competitors that don’t provide their own software. Additionally, whereas you’re at the mercy of your vendor partners concerning margins, creating and offering your own software gives you a high-margin product that you control entirely. Not only that, but having your own software — especially if it’s written to address the needs of a vertical — makes you a very appealing and valuable partner to hardware manufacturers.