Guest Column | March 23, 2010

Guest Column: Keeping The Pipeline Pumped

Bertha Edington

By Bertha Edington, VP of marketing, Channel Chargers

It's the end of the quarter and you're slammed trying to close every last deal. Still, the next quarter is looming. You know you should start laying the groundwork for what's coming, and filling the pipeline back up, but you just don't have a second to spare. What do you do?

Outsource your marketing, specifically lead generation, the lifeblood of the pipeline. Wouldn't it be great to have professionals dedicated to creating a lead-generating engine that will keep your sales up and running? The benefits are tremendous.

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