By Gennifer Biggs, Business Solutions magazine.
It's one thing to hear the advice that you should add digital signage to your portfolio. It is quite another task to make that happen. Especially since digital signage can be more about creative messaging than IT deployment, which makes it a marked departure for many tech providers. Michael Ohren, owner of MacMan, a solutions provider with a digital signage division, says there is no easy path for learning about digital signage, but there are some key steps.