Blog | July 19, 2013

Looking To Grow Your Cloud Revenue? Don't Pass On PaaS

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By Jay McCall

BSM-Cloud

Originally seen on Ingram CloudTalk

Most VARs and systems integrators make their foray into the cloud by offering data backup, hosted Exchange, and/or selling SaaS (software as a service) offerings.  After gaining a comfort level with the cloud, some service providers take the next step, which is building solutions in the cloud, a service that’s known as PaaS (platform as a service).

PaaS is an outgrowth of SaaS and offers several advantages for developers and MSPs. With PaaS, operating system features can be changed and upgraded frequently, geographically distributed development teams can work together on software development projects, and services can be obtained from diverse sources that cross international boundaries. Additionally, initial and ongoing costs can be reduced by the use of infrastructure services from a single vendor rather than maintaining multiple hardware facilities that often perform duplicate functions or suffer from incompatibility problems.

Ever wonder how open your SMB customers would be to moving more of their IT infrastructure to the cloud? Consider this: According to a recent study conducted by Microsoft, titled “SMB Business in the Cloud 2012”, 44% of SMBs that reported being in a state of growth believe that cloud computing can make their businesses more competitive.  What’s more, nearly one-third (32%) worry that their competitors may be making better use of technology than they are and 60% say they don’t have sufficient resources to implement new technologies and apps.

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