Marketing Measurement…Who Even Does That?Source: CharTec
According to performance improvement expert H. James Harrington, “measurement is the first step that leads to control, and eventually, to improvement.”
Performance improvement and optimization are goals that many companies strive to achieve. As business owners, we want to build organizations that can practically manage themselves with staffs that are proactive and self-reliant when it comes to accomplishing tasks. The same goal should be practiced when it comes to approaching your marketing efforts.
So how do you measure someone’s impression? What value do you place on a prospect’s engagement with a marketing tactic?
Metrics provide deep insight into how your marketing is performing. Are your prospects actually opening your emails? How many people are downloading your content? What messaging is working and what isn’t?
These are all questions that can be answered with marketing measurement. But where to begin?
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