At VARTECH 2012, many resellers discussed how payment processing positively impacts their bottom line. In this video, Fred Nelson from Merchant Warehouse details Genius, his company’s “customer engagement platform.” Genius is designed to aggregate and integrate transaction technology, payment type, and customer programs into a single platform.
Promoted as a “mobile trade show,” BlueStar hosted its annual VARTECH Conference Oct. 5-8 on the Carnival Imagination cruise ship traveling from Miami to Nassau, The Bahamas. Over 1,400 people attended the event with over half of them being BlueStar’s top resellers from the U.S. and Latin America.
For more product videos from VARTECH 2012 and additional information about the event, go to www.BSMinfo.com/InsideBlueStar.